This November
Vote for a Permanent Oceanfront Park!

We’re thrilled to announce that– in partnership with Mayor London Breed and westside Supervisors Joel Engardio & Myrna Melgar, along with Supervisors Matt Dorsey, Rafael Mandelman, and Dean Preston – a permanent oceanfront park will be on the ballot this Fall!

This ballot measure, which would convert Upper Great Highway (between Lincoln Way and Sloat Boulevard) into a new oceanfront park, will be San Francisco’s most transformative improvement to its coast since the creation of Crissy Field and the removal of the Embarcadero Freeway. 

Upper Great Highway has served as a temporary oceanfront promenade for over four years, bringing joy to more than three million visitors. The current weekend-only pilot receives nearly 10,000 visits each weekend, making it the city’s third-most popular park.

It’s time to make it permanent.

Why Create a Coastal Park?

We have a generational opportunity to create an iconic new park on San Francisco’s oceanfront.
We should seize the opportunity because:

People Love It!

The part-time promenade is visited by around 10,000 people every weekend, making it the city’s third most popular park.

We can build on that success by adding park infrastructure that will enhance the enjoyment of the coast and draw even more people, like tables and benches with ocean views, playgrounds, dog runs, and anything else San Franciscans imagine. Visits to Golden Gate Park increased by 36% with the pedestrianization of JFK Promenade, demonstrating the popularity of similar park spaces.

It’s Good for Business

A coastal park brings thousands more potential customers to the
doorsteps of Sunset District businesses.

In contrast, the Great Highway as a roadway offers no access to the Sunset neighborhood, meaning drivers using the road bypass all Sunset businesses. Further, an oceanfront park will become an iconic destination drawing visitors to San Francisco’s West Side.

It’s Good for the Community

The Great Highway Park Pilot has become a valued community space.

We host weekly free community events including adaptive yoga for seniors, Tai Chi, concerts, and art exhibits. The promenade also hosts larger annual events like the Great Hauntway, a Halloween event that hosts thousands of children every year for over one mile of trick or treating.

It Makes the Coast More Accessible

A coastal promenade allows people to enjoy the coast in ways not possible on the beach itself, from wheelchair users to skaters, kids on bicycles, and more.

A permanent park will make enjoyment of the oceanfront a part of daily San Francisco life regardless of how people choose to enjoy the coast. Even the New York Times agrees!

It’s Good for the Environment

Routing cars inland removes automobile pollution from our sensitive coastal habitat.

Routing cars inland removes automobile pollution from our sensitive coastal habitat. Run-off pollution, which comes from non-exhaust sources like brakes and tires, is one of the leading causes of oceanic pollution. And since cars need to route inland anyway due to the closure of the southern end of the Great Highway, the vehicle miles traveled will be the same with or without a park.

Making the space a permanent park will better enable long-neglected dune restoration work, including removing invasive ice-plant and planting native species. This is an opportunity to rehabilitate the coastal habitat by sparing it from the impacts of car commuting.

The Great Highway will soon be a road to nowhere, and the city must decide how to use it.

In May, 2024 the Board of Supervisors legislated the permanent closure of the Great Highway south of Sloat Boulevard to vehicle traffic. This was the culmination of a decade-long planning process to adapt to coastal erosion and rising sea levels starting with the 2012 Ocean Beach Master Plan.

Portions of the Great Highway south of Sloat Blvd have fallen into the Pacific Ocean, threatening the city’s wastewater treatment infrastructure. In 2022, the city controller estimated that it would cost $80M to keep the Great Highway extension open to traffic permanently.

The closure of the southern end of Great Highway to vehicle traffic requires new north-south car commuting routes. By planning in advance for these new routes, in connection with the end of the Great Highway park pilot program, a path forward is possible that addresses all needs: everyone can have a new oceanfront park, and north-south car commuters can also get infrastructure improvements to smooth their new inland route.

The current road is closed up to 65 days each year because of sand accumulation on the roadway. The city estimates that sand accumulation will increase in the future, costing up to 1.7M every year to clear.

Neighborhood infrastructure improvements will improve traffic and accommodate new commute patterns

Supervisors Engardio and Melgar have worked hard to ensure a streamlined path for commuters, working with the San Francisco Municipal Transportation Agency on plans for stop signs on Lincoln Way to either be removed (46th Avenue) or replaced with signal lights (La Playa Street, 45th Avenue, and 41st Avenue), giving drivers a green wave to reach Sunset Boulevard, a north-south arterial ten blocks away from the Great Highway.

New signal lights are planned for critical intersections at Sloat and Skyline and Skyline and Great Highway, which will smooth the new inland route required by the permanent closure of the southern end of the Great Highway.

SFMTA has added traffic calming elements throughout the Outer Sunset to discourage drivers from speeding through residential streets, including adding stop signs and speed cushions on Lower Great Highway and adjacent streets. Replacing stop signs with signal lights on Lincoln Way would offer drivers a smooth connection to Sunset Boulevard, drawing through-traffic along that route rather than through the neighborhood.

A park is the best long-term use of our finite oceanfront land

We have only one coast. Using it as a park space will allow more San Franciscans to enjoy one of the city’s most beautiful spaces.

There is no parking loss, and no destinations on the road that will be affected. The only destination is the coast itself - a park will maximize the enjoyment of that

The Great Highway has been designated as park land since the 1890s, and the city charter says that park land should be used for recreational use.

FAQ

  • The Great Highway from Lincoln Way to Sloat Boulevard was closed to car traffic in April 2020 to allow for safe, socially-distanced recreation under a mayoral emergency order.

    In August, 2021 the City adjusted the emergency order to open the promenade only on weekends, from Fridays at noon until Mondays at 6am. 

    In November, 2022, 65% of San Francisco voters rejected a ballot proposition (Proposition I) that called for full-time use of the Great Highway for private vehicles.

    In December, 2022 the Board of Supervisors legislated a formal pilot instructing the SF Recreation and Parks Department to use the Great Highway as a weekend promenade until December 31, 2025. This legislation included an obligation for the SFMTA and SF Recreation and Parks Department to study the pilot impacts and report on long-term recommendations.

  • Of course. If you’re looking to enjoy ocean views from your car, the measure does not impact the Great Highway north of Lincoln Way, with an over 400-car parking lot stretching from Fulton to Lincoln and additional free parking with iconic views on the hill towards Sutro Baths. The Great Highway from Lincoln to Sloat offers nowhere to stop, park, or turn, severely limiting its use for coastal access and recreational opportunities today. As a park, everyone arriving by car will be able to access the coastline via the nine paved ADA-accessible routes already maintained by the San Francisco Recreation and Parks Department. Parking is available along two miles of the Lower Great Highway, less than 50 feet from the new park, and includes recently-added ADA-designated parking spaces at Judah and Taraval Streets. 

  • There are several traffic improvement plans to smooth the drive for north-south commuters who previously used the Great Highway. These include new signal lights on Lincoln, which will replace stop signs and streamline the route from Great Highway to Sunset Boulevard, and additional signals at Sloat and Skyline, and other locations.

  • The closure of the southern end of the Great Highway means your drive is changing with or without this measure. It’s already an unreliable route for commuters: sand accumulation causes unscheduled closures of the Great Highway up to 65 days per year, depending on winds. Traffic on the Great Highway is already down 40% compared to pre-pandemic levels.

    San Francisco County Transportation Authority studies determined that Sunset and Lincoln have more than enough capacity to move everyone without backups..

    The City is already making traffic and roadway improvements in conjunction with the closure of the southern end of the Great Highway. Supervisors Engardio and Melgar have proposed additional traffic mitigations alongside this measure to ensure smooth traffic flow for commuters, ensuring everyone’s needs are met

  • The city department responsible for sand clearance on the Great Highway has estimated that, due to increased sand accumulation driven by climate change, it needs $1.7M per year just to keep the Great Highway passable for daily car traffic. Rather than spend that money clearing piles of sand, this measure would invest that money in traffic signals and intersection improvements to get everyone where they need to go more efficiently.

  • Maintaining the existing roadway will cost a lot. The existing deteriorated traffic lights require replacement, and the intersection at Sloat and Great Highway must be reconfigured to accommodate the Great Highway closure south of Sloat. The San Francisco County Transportation Authority’s study estimated $5M in capital costs and an additional $1.7M yearly in sand clearance costs to keep the current roadway open to car traffic. Not only is the sand clearing costly, it is getting worse with climate change, and requires heavy machinery that has significant ecological impact.

    Rather than spend millions clearing piles of sand with no end in sight, the planned traffic improvements would make commuters’ lives easier by providing a smooth connection to Sunset Boulevard. Creating a permanent park is also an opportunity to rehabilitate the long-neglected dunes. Removal of invasive ice plant and planting of native plant species will help reduce sand dune migration - work that is easier to undertake adjacent to a park compared to a roadway. 


    With respect to park infrastructure improvements, short-term improvements like adding seating are inexpensive, but are only possible with a full time park configuration. Long-term improvements will benefit from public-private partnerships, similar to other transformational parks projects in San Francisco like Crissy Field.

  • According to the city’s studies, the vast majority of the traffic on the Great Highway is cut-through traffic headed to/from the South Bay. The alternative route on Sunset Boulevard will offer the fastest north-south route across town, and will keep traffic off of small neighborhood streets. These studies also confirm that six-lane Sunset Boulevard has more than enough capacity to smoothly move commuters without a reduction in average vehicle speeds. Extensive SFMTA data collection has demonstrated that traffic volumes on nearby streets such as Lower Great Highway remain below pre-pandemic levels.

  • The highly-visited Great Highway park pilot is set to expire next year, requiring the city to make a decision whether to keep what is now our third-most visited park. With the portion of the Great Highway south of Sloat already set to close to vehicle traffic due to coastal erosion, traffic patterns will need to change with or without this measure, and we need to make adjustments to our streets and intersections now to accommodate that. This measure is a win-win that allows us to create the park and provide smooth drives for north-south commuters at the same time.

  • Using the space as a part time roadway for traffic  makes it impossible to provide even the most basic park amenities that San Franciscans expect in our parks, such as public seating or play space for kids. The pilot has demonstrated people’s desire to recreate by the coast, but a part-time park configuration is an approach that serves nobody; drivers would still need to turn inland at Sloat, the road would still close unpredictably and routinely due to sand accumulation, and everyone would miss out on the world-class coastal park San Franciscans deserve.

  • The city studied this configuration and determined that it is the most expensive of all options at nearly $23M in initial capital costs alone. And for the most money, both park users and drivers get the least. Park goers would hear cars, not waves, and would have to keep kids and dogs close at hand. Drivers would have only one lane in each direction - no different than all the parallel streets - and a constant  stream of pedestrian crossings. And all of this would come at a high price tag. Our resources are better spent on traffic improvements for north-south commuters and on other citywide priorities. It doesn’t make sense to spend so much on a road to nowhere when commuters driving in and out of the city on the West Side will need to turn inland anyway.

  • There are no impacts to the Great Highway north of Lincoln. Everyone can continue to drive between the Richmond and Sunset districts the same ways they always have, including crossing Golden Gate Park on the Great Highway.